Building Traction: From Concept to Customer Contracts

Date: 24.03.25 13:00 – 24.03.25 15:00

Place: MotionLab.Berlin Bouchéstraße 12 Halle 20 12435 Berlin Germany

Fernando German Torales, CTO of Bearcover and lead mentor in the Hardtech Innovation Accelerator program, will share practical insights on how to approach customer relationships that lead to formal contracts. Based on his experience guiding hardware startups through early business development, Fernando will explore how to structure customer agreements that build trust, validate the business model and pave the way for scalable growth. Traction is the strongest signal that a hardware startup is on the right track. While pilot projects provide the opportunity to gather feedback, their true value lies in opening the door to revenue-generating contracts and partnerships. Without clear business objectives, aligned expectations and well-negotiated agreements, startups risk losing time and credibility. This session focuses on turning initial customer interactions into strategic business opportunities that demonstrate market demand and attract investor interest. Founders and technical leaders of early-stage hardware startups looking to move beyond the prototype stage by attracting paying customers, building traction and laying the foundation for sustainable business growth. This session is designed to help startups see pilot projects not as an end in themselves, but as a means to validate the business model, generate revenue and build momentum.

This event was provided by: Eventbrite

[This text was auto-translated by DeepL]

To the event page

Add to your calendar

Initiator

Further events