Workshop: From the idea to the validated business model

Date: 28.04.25 11:00 – 28.04.25 15:00

Place: Technologiezentrum Ruhr Konrad-Zuse-Straße 18 44801 Bochum Germany

A good idea is not enough – it needs to be tested. Many start-ups fail because they do not validate their business model with real customers early enough. In this workshop, you will learn how to use the lean startup method to quickly obtain feedback from the market, interpret it correctly and further develop your idea in a targeted manner. What you can expect: Why early customer feedback is crucial, methods for quickly validating business ideas, how to respond flexibly to market reactions with Lean Startup and practical tools for interpreting feedback and adapting your business model. This workshop is the perfect follow-up workshop to “Target Group & Value Proposition”, but can also be attended separately. Ideal for founders and students who not only want to develop their idea, but also test it for marketability. Learn how to turn an idea into a marketable business model – and it’s better to fail early than too late! Felix Maas is the founder and managing director of the management consultancy Ideensprinter. Since 2022, he has been supporting companies in the B2B sector as a business mentor in their growth through the development of scalable products, marketing strategies and the automation of processes in management and marketing. Since he has founded two start-ups himself since 2020 and his heart beats especially for innovative companies and big visions, he also advises start-ups on these core topics. In this context, he works as a startup coach for incubators throughout Germany.

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