Workshop: Target group & value proposition

Date: 14.04.25 11:00 – 14.04.25 15:00

Place: Technologiezentrum Ruhr Konrad-Zuse-Straße 18 44801 Bochum Germany

80-90% of all start-ups fail. The main reason for this is that business ideas and models are often developed without taking into account the needs and problems of the market and therefore do not generate any or enough revenue. In this workshop, you will learn how to prevent this with the help of personas and the value proposition canvas. You will develop products that your customers will love and buy. The workshop is interactive and teaches you how to analyze the needs of your target group and develop offers that are really in demand. You will learn how to better understand your target group, identify their problems and use the value proposition canvas to work out the customer benefits in a targeted manner. You will also develop ideas that are not only innovative, but also find buyers. The workshop is aimed at students and prospective founders who want to develop sustainable and marketable business ideas. Felix Maas, founder and managing director of the management consultancy Ideensprinter, will lead the workshop. Since 2022, he has been supporting companies in the B2B sector as a business mentor in their growth through the development of scalable products, marketing strategies and the automation of processes in management and marketing. As an independent founder of two startups since 2020 and startup coach for incubators throughout Germany, he brings extensive experience and passion for innovative companies and big visions.

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